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The Audience Ownership Platform for Live Music

Own the Room.

Turn every person who actually showed up into fans you can reach tomorrow — and keep forever.

Built in Texas by working artists & bookers · No app for fans · Reports land in your inbox by 10AM

The Leak

You built the crowd.
Then the lights came up.

300 people paid, showed up, and sang every word back to you. Tomorrow, an algorithm decides whether they ever hear from you again.

You spent the gas, the time, and the soul to fill that room. The names in it are the most valuable thing the night created — and almost every artist and venue walks away without a single one.

It happens ~500,000 independent touring artists and ~150,000 small venues at a time, night after night, all across the country.

StageOwn turns attendance into ownership.

One QR. One Night. Forever Yours.

How the room becomes yours

01

Create your show in 90 seconds.

Branded QR + fan page, instantly.

02

Deploy the QR.

Merch table, bar, door, or the venue TV. Fans scan — no app, no clipboard.

03

Run the whole damn night from your phone.

Live opt-ins, merch fulfillment, polls, and a winner reveal on the big screen.

04

Wake up owning the room.

PDF + CSV in your inbox by 10AM. Yours forever.

Do the Math

How big is your list by this time next year?

Move the sliders to your real numbers — shows you play, the rooms you play them in, and how many people actually scan.

Shows per year40
Average room capacity250 people
% who scan and opt in35%

35% is a realistic starting point — StageOwn artists average up to 40% at a well-run merch table.

Fans captured in a year

3,500

~88 per show, 40 shows a year

40

Shows

250

Room Cap

35%

Scan Rate

That's past the 250 free-tier cap in about 3 shows — every fan still gets captured on Free, Pro just keeps every one of them visible and exportable.

Apply to Start Capturing →
The thing nobody else does

One scan.
Two databases.

When an artist plays a StageOwn festival, one fan scan feeds both databases at once — no extra step, no second QR. The artist walks away owning their fans. The festival walks away owning its attendees. The same weekend grows two audiences.

Artist's fan list
theirs, forever
Marcus Webbcaptured
Samantha Reevescaptured
Dylan Cruzcaptured
+ every other scan, forever →
one scan
Festival's attendee list
theirs, forever
Marcus Webbcaptured
Priya Naircaptured
Jordan Blakecaptured
+ every other scan, forever →

SET.Live gives arena tours QR capture for free — because a brand sponsor sits in that data with you. On StageOwn, the only people in your data are you and the people who showed up.

Why StageOwn

Built for the room.
Not the release.

These aren't three versions of the same tool — they're three different jobs. Two of them stop mattering the moment you step on stage.

The Drop
Laylo

Built for release day. Presaves, drop alerts, DSP links — great when you have something to announce, quiet the other 360 days.

The Sponsorship
SET.Live

Built for brand-funded arena tours. Free to the artist because sponsors are in the room with you — and in the data.

The Room
StageOwn

Built for the 40+ nights a year you're actually on a stage. Capture every fan, sell merch, run the drawing, own the data — every room, every night.

Bottom line: Laylo can have the drop. We'll take the room.

Ready to stop losing the room?

Public launch is aimed at early 2027. Get on the list now — no card, no application to sit on.

Join the Waitlist